Optician Awards: Campaign of the Year

Dreaming up ways for the public to take more notice of their eye health and draw attention to the importance of regular check-ups can be difficult in the information and social media saturated optics industry, but Essilor’s ‘Think About Your Eyes’ campaign was so successful that the Bristol-based lens giant won the newly created Campaign of the Year Award.

‘Think About Your Eyes’ had two separate campaigns launched in the summer and winter months which garnered extensive coverage across the national newspapers and radio, with plenty of celebrity support, too.

‘As industry professionals we know an eye examination isn’t just about checking the prescription. It’s about eye health and general health,’ says Tracy Burden, Essilor’s marketing growth manager. ‘But consumers are still either totally unaware or naïve about the consequences of ignoring a routine eye exam and we wanted to do something a little different to get people’s attention.’