Jayne Abel: We have always been committed to pushing the boundaries of eyewear design and continually invest in research and development to keep our offering fresh and relevant.
Insights from the latest census conducted by the Office for National Statistics highlighted that 18.3% of the UK population identifies as ethnic minorities; this underscored the pressing need for eyewear solutions that cater to a broader spectrum of facial characteristics.
Guided by anthropometric data, we challenged our product team to create a collection that celebrated the uniqueness of every individual’s face.
Their response was the Range Rover Omni-Fit collection; 10 designs, of which RR3034A, pictured, went on to be named as Frame of the Year.
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