Optician Awards: Full of beans

Emma White talks to Austrian eyewear brand Rolf Spectacles about the company’s award-winning kids’ collection and its commitment to creating honest and sustainable eyewear, following its ‘Frame of the Year’ win at the Optician Awards 2022

Harvey Dhadwar of UK Eyewear Distribution (left) collects the award on behalf of Rolf Spectacles from ABDO’s Kevin Gutsell (third from the left)

Rolf Spectacles collected the ‘Frame of the Year’ award at the Optician Awards last November for its Substance Kids Collection.  

Christian Wolf, head of marketing, says the Rolf family was ‘stunned and extremely happy’ to be honoured with the award, especially having been shortlisted in the same category in 2014.  

‘For Rolf, the awards given by members and professionals of the optical industry are of great importance. It is confirmation of the path we took years ago to produce sustainable and honest products,’ he says. ‘To prevail against other renowned eyewear labels is always an honour and, of course, a surprise.’ 

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