Optician Awards: Independent success

Winner: Samantha Hague Optometry

Shortlisted:

‘We are still buzzing from our win and can’t quite believe it,’ says Samantha Hague, practice owner and principal optometrist at Samantha Hague Optometry (SHO).

‘To be a finalist in this category was in itself a brilliant achievement and, while I always secretly hoped we had a slim chance of winning, it came as such a shock to hear our name read out. I think everyone could tell that by the shrieking from our table,’ she says. SHO impressed the judging panel by demonstrating ‘the difference a great independent can bring’ with ‘impressive turnover’, ‘a keen sense of style and social media’ and ‘great customer feedback’.