Optician Awards: Lens Product of the Year winner Shamir

Cambridgeshire-based lens supplier Shamir took lifestyle lenses to a new level with its entry for the Attitude III family – it certainly struck a chord with the judges.

The product comprises three prescription sunwear lenses: Shamir Attitude III Sport, Fashion and single vision which combine to make up the family. This is designed not only to fit lifestyles but also a wide range of frame geometries, be they large, small, flat or wraparound.

Shamir and Attitude III was a consistent performer among the judges with strong scores across the board, pushing Attitude III individualised lenses to victory. Shamir’s history in leading lens technology was not lost on the judges. ‘A very strong contender,’ wrote one. ‘Shamir keeps producing innovative products and this is no exception,’ wrote another.