Optician Awards: Look into the future

Myopic until proven emmetropic is a mantra adopted by Peter Ivins Eyecare and it proved a winning formula with the judges for selection of owner practitioner Craig McArthur as the victor in the Myopia Management category at the 2023 Optician Awards. 

For many practices, myopia management is an emerging area of work but McArthur has been blazing a trail for the technique since 2010. As well as practising myopia management, McArthur has been a vocal and generous advocate; lecturing, hosting and writing about the topic for fellow professionals. 

Not surprisingly, when Optician and CooperVision teamed up to create the Myopia Management category, colleagues from within the profession suggested to McArthur he should enter for the Award.