Optician Awards: Making winning a reality

Virtual reality technology is becoming increasingly popular within various industries and its uses seem limitless. Just last month, British technology start-up Improbable raised more than £390m in crowdfunding to develop its gaming virtual reality software which it says could power ‘previously unmakeable games’. Virtual reality has also been used as a form of immersive therapy for dementia patients, projecting calming environments that help bring relaxation for the user. Not only is it deeply engaging and entertaining, but it is also accessible: a smartphone and holder is all you need. Taking advantage of the trend is Hoya, which walked away with Lens Product of the Year at this year’s Optician Awards thanks to its Vision Simulator.