Optician Awards: Multiple practice of the year

Winning the Multiple Practice of the Year Award has never been about being big and this year’s winner, Boots Optician’s Truro, provides a masterclass in optical care for the individual under the branding of a national icon.

Katie Berriman, area manager Devon and Cornwall, and James Worthington, resident optometrist, exude the kind of relaxed professionalism that suits the Cornish city to a tee. They stress the team effort involved in winning the award and are keen to highlight Eve Lambert’s role in leading that team. Lambert, a former Dispensing Optician of the Year, is an inspiration, says Berriman and sets the tone of laid back professionalism through her relaxed management style. Lambert is well known in the region and her approach has seen many Truro staff move on to roles around Devon and Cornwall building the wider Boots team’s cohesion.

The judges were impressed by the winning entry’s ethos of putting the patient first. Berriman, who penned the entry suggests that Truro has an independent feel. ‘It’s that magic feeling where the customer is the most important thing.’