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Optician Awards: Positive Impact victory celebrates 'not being a corporate clone'

Positive Impact talks to Chris Bennett about contact lenses, curating innovative products and its unique selling stance
Contact Lens Award winners celebrate alongside BCLA sponsors

Novel new contact lens designs are few and far between. Couple that design with the ability to meet the needs of a burgeoning area of practice and perhaps it is no surprise that VTI’s NaturalVue lens scooped the 2024 Contact Lens Award. 

Bringing NaturalVue to the UK is distributor Positive Impact, which has carved out a niche for itself as a curator of innovative products for independent practices.  

In its entry, Positive Impact explained how the extended depth of field (EDOF) lens not only meets the needs of presbyopes but, more importantly, how it is effective in slowing the progression of myopia in younger patients. 

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