Optician Awards: Pushing boundaries for patients

Ceri Probert, a specialist independent prescribing (IP) optometrist at Probert and Williams Eye Care, a Mid and West Wales-based three-practice business, was delighted for the independent to collect the Enhanced Optical Service Award last December.

‘We were up against an outstanding group of practices and a health board, including strong representation from colleagues here in Wales, so we were very surprised to have won,’ he says, adding: ‘Our trophy has taken pride of place behind our Aberystwyth branch reception desk.’

The judges commended the excellence shown throughout the enhanced services category and said: ‘The winner offered enhanced and adapted services throughout lockdown, has close hospital links and offers improved accessibility for patients.’