Optician Awards: Social media celebrations

Social Media Practice of the Year winner Pearce and Blackmore Opticians’ ‘informative and direct approach to social media and prioritisation of useful information over sales pitches’ wowed the Optician Awards judging panel.

‘Our winner uses a wide variety of platforms and maintains clear and simple branding. The ethos of the practice is well-communicated while the content is relevant, inclusive and helpful,’ the panel commented.

Director and practice manager Francesca Blackmore says winning the award was a great honour: ‘The trophy was displayed in the practice immediately upon my return from London. The ceremony was a fantastic night. The whole team had a great time catching up with friends and colleagues.’