Optician Awards: Social media success

‘It was fantastic to win the Social Media Practice of the Year Award again,’ says Yvette Brown, marketing and business development executive at Urquhart Opticians. Brown, managing director Peter Telfer and clinical director Alistair Duff joined 500 other guests at London’s Grosvenor House hotel last December for the first live ceremony since the pandemic. ‘It was a great opportunity to be at the ceremony as in 2020 it was virtual, and we had a team Zoom to watch it. It’s quite different receiving the award in person. We were surprised to win but felt we had done a lot of work from 2020 to 2021 to merit being a finalist,’ says Brown.