Optrafair 2017: What’s in store this year

It is not every day you can scope out the latest fashion frame trends, road test alternative OCT machines and see the latest lens technologies being demonstrated. So spending some time going round the exhibition space at Optrafair can be an invigorating and efficient use of time.

Frames giant Luxottica will be among the companies exhibiting in Birmingham. The Italian company will be promoting a prescription lens programme for its iconic Ray-Ban brand. This initiative is said to offer a unique product for each patient through the digital surfacing ‘Truly Yours’ option and benefit practices through a simplified order system.