Optrafair: Contact lenses for the digital age

Comfort and an aging population are the usual drivers for the contact lens market but It was the digital age not demographics driving the sector at this year’s Optrafair

Bausch + Lomb was having a busy time at the show being the only one of the big four contact lens suppliers exhibiting at Optrafair. It was showcasing its Ultra lens, designed for the demands put on the eye by the digital age. The lens is currently being trialled by 40 practices and will go live nationally with chosen independent customers in July.

Aishwarya Rao, marketing manager, said the lens addressed some of the comfort issues faced by users of digital technology and achieved a balance between comfort, health and vision by offering the breathability of a Silicone hydrogel lens with the comfort of a traditional hydrogel and aspheric optics.

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