Passion for the brand

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Also on an upward path is a British Eyewear company under the stewardship of Harvey Dhadwar, a familiar face at optical exhibitions and a man with strategy in his DNA.

Dhadwar, who started his business career in marketing and as an analyst, says it was the passion to build a British brand in London that brought him into the optical business. ‘It was brands that turned me on but I wanted to get into a business that was more creative,’ he says. This brought him to the conclusion that he needed his own venture to concentrate that creativity. The seed for Zuma London was sown when Dhadwar linked up with an old university chum, and optometrist, Tej Johal.