Power to the people

It's time for you and your staff to get the recognition you deserve. This year's optician Awards are held in Birmingham over the Optrafair weekend. Here we have a look at five categories that will feature on the big night for the first time

People are the most important asset in any practice and this year's optician Awards aims to recognise that fact. To highlight the role of the individual in practice there are a number of new categories open for entry by optician readers.

Outstanding Optometrist of the Year
This category is designed to highlight the best optometric practice around by identifying those people who provide it. This could include involvement in special care schemes, domiciliary, hospital or paediatric work. The category will also be looking for good customer care and evidence or excellent use of interpersonal skills. Entry to this category will be through nomination or self nomination. The entry will consist of a written submission plus testimonials from customers, colleagues and patients.

The entrant may want to outline educational achievements, how optometry has been mixed with other disciplines or how that optometrist has brought optometry to people who were unable to take advantage of it before.