Features

Product or practitioner: the key to success?

Could a new daily disposable lens with novel properties satisfy the unmet needs of consumers? Alison Ewbank went along to a roundtable meeting of practitioners who have trialled the Biotrue ONEday lens to hear their views.

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Dropout rates remain unchanged and it is said that for every new wearer one gives up. Products have advanced but even those new to contact lenses are reporting discomfort. So why is the current portfolio of lenses failing to meet wearer needs?

Bausch+Lomb convened a group of contact lens practitioners at its Waterford plant in Ireland to discuss this question and to talk about their experiences with the company's new daily disposable lens, Biotrue ONEday.

Patients give up contact lenses for a variety of reasons but discomfort is by far the primary reason among new wearers. For Annette Latham-Jackson, wearers dropping out in the first year might not be building up the right relationship with their eye care practitioner. 'They may be trying one lens, not getting on with it then feeling embarrassed or ashamed to go back and talk to the practitioner.

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