Progressive tech builds progressive practice

Essilor’s Generation X progressive has been built on research innovation which will drive independent business. Simon Jones finds out how

Essilor says change is very much at the heart of its eighth generation Varilux progressive lens, the X series. Change, not just in the visual needs of the modern presbyope, but change in how the company has approached R&D and changes in the market have followed each Varilux release.

With the Generation X lens, Essilor claims to have re-invented near vision at arm’s length and developed the first progressive lens that matches the volume of vision that wearers demand in the modern world.

The lens gets its name from the Generation X demographic. Sandwiched between baby-boomers (typically born between mid-1940s to mid-1960s) and millennials (born in the mid-1980s and early 2000s), Generation X is made up of what Essilor says is the next tranche of presbyopic patients.

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