Q&A: Georgia Hobson, Eye Contact Opticians

Why is the optical assistant a vital role?

Georgia Hobson: Within this role you are a key link between client and optom. As a senior dispensing associate I’m the face of the business. It’s so pivotal with regards to customer service to make the right recommendation first time. When an optician and a dispenser work together and there’s a synchronisation, the results are much better for the client. An optometrist can give a perfect refraction, however, it’s up to the dispenser to make a sound recommendation and dispense.

Optics is a very innovative field, therefore troubleshooting for technical nuances and limitations in lens options, while keeping up to date with lens innovation from suppliers, requires a lot of time and technical understanding. I’m constantly updating our lens catalogue and informing colleagues of the alterations.