After positive results in February the data for March is weaker than expected, with all of the key performance indicators at lower levels than last month. With the exception of new contact lens fits and sample average total dispensing, our indicators failed to meet the Index figures reported in March 2012.
Optician Index is based around the idea of benchmarking. Benchmarking has become a sophisticated management tool, providing performance indicator comparisons which assist business owners and managers in their strategic and tactical business planning. The figures can be used for more than just looking at market trends - by comparing the sample data with your own practice performance, the practitioner can identify problem areas and take the necessary steps to correct and fine-tune their business activity. Without benchmarking it is only possible to look internally at historical results and therefore the practitioner can only have a subjective view of what customers want and what competitors are achieving.
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