Remarkable roles: Lid Vision concept and crash helmets are a perfect fit

Getting caught out by fading light might sound like a minor inconvenience. For motorcyclist and optical sales rep Andrew Greene it proved to be a turning point that sparked a seven-year search for a solution that ended with the husband and wife team designing their own product and founding Lid Vision.

The day had started sunny so Andrew had opted for a tinted visor, as darkness fell he had to lift the visor. ‘Riding without anything protecting the eyes is really tough,’ says Andrew. Not wanting to get caught in the same situation again he decided to source some motorcycle specific eyewear. Despite both he and wife Michelle being in the eyewear business they were not aware of a suitable product so Andrew started to search.

‘When we got back I started looking online but the sort of thing we were finding just wasn’t suitable.’ Over the coming months trips to motor cycle shows, optical shows and forum discussions also proved fruitless. At this point Andrew, being emmetropic, was just looking for sunwear but what their search did reveal was a huge demand for all types of eyewear that could be worn under a motor cycle helmet. ‘What we found on that journey was that it wasn’t just me,’ says Andrew this was a problem for a big chunk of the 1.3m bikers in the UK.