A neat symmetry seemed to have occurred 11 or so years ago when Nick Atkins and David Goad came up with Independent’s Day which took place on July the 4th, Independence Day, the USA’s eponymous holiday.
Independent’s Day did not just turn out to be a serendipitous date in the diary but an event of its time. But nothing lasts forever. Audiences at the event began to shrink and, as the UK’s optical exhibition calendar began to mushroom, it decided to join forces with the National Eyecare Group and its autumn conference.
This allows the mini-exhibition, both had at their events, to be shared and the travel for delegates to be reduced. And it worked. More than 260 delegates signed up for iDay and its How to be a Retail Champion theme.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here