Running a successful optical practice

Part 4 - Managing products

Stocking the right products at the right time and at the right level is a hard task for any business, whether new or established. Dr Ian Moss looks at the various approaches to stock control and purchasing

In previous articles we have discussed the management of premises and IT issues. Once you have selected your staff, the next stage in order to generate any income is to select the products and stock you are going to sell or promote. Stock or inventory control is about how much stock you have at any one time, and how you keep track of it.