Seven Ways: Fitting soft custom lenses

Patient retention, drop out, the threat and impact of online supply dominates many of our thoughts regarding contact lenses. Even with an abundance of innovation the market is still relatively stagnant. One area for consideration to help grow your contact lens business and to retain your patients is to offer custom-made products. For some practitioners, the barrier to fitting custom lenses may be a lack of confidence, limited experience, equipment concerns or it not being a focus during their optical training. There may also be the misconception that they are time consuming and not particularly worth the effort. However, fitting custom lenses can elevate your professional image and increase your job satisfaction.