Seven ways: max out your dispensing value

Maximising your dispensing value is of benefit to practice, patient and dispenser: as well as the obvious benefit for the practice finances, the patient gets the optimum eyewear to meet their needs, and the optician gets to use their full range of skills and up to date product knowledge.

1. First impressions are important. Is your practice inviting? Are your frames clean and well displayed? Identify the patient’s current spectacles before they have their eye examination. Check out the prescription, how long ago the specs were made, the lens type, the condition of the frames and lenses. Tell the optometrist before examination as it will help them tailor their recommendations.