1 Get on it
Practices not already using Facebook, Instagram and Twitter were urged to sign up quickly by OptiCommerce digital marketing executive Aashni Shah.
She points out more than 3bn people used social media worldwide.
‘If you’re not already on it then get yourself listed because it is the future,’ Shah says.
Facebook is the most commonly used of these channels, followed by Instagram, Twitter and Linkedin. ‘Social media increases engagement with your clients and can be another way to show how you care for them,’ she adds. ‘Google really loves social media feeds so it is also going to be great for improving your rankings.’