1 Google your business
A great place to start is to Google your own business, as a patient or potential patient will do, and ensure your listing is strong. Claim the space by creating a free profile in ‘Google my business’. Ensure to add your exact location, opening times and contact details. Any additions, such as relevant photos, look great and if you can ask your customers to leave a Google review, these will further enhance your listing.
2 Differentiate your practice
Be sure to communicate to your current and potential customers the areas that make your practice stand out. Independent opticians have lots to celebrate, including exceptional customer service, great practice environment and strong staff expertise. Don’t forget to let everyone know!
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