Shop fitting: fit for the future

When it comes to shop fitting, optical practices must strike a balance between the aesthetics of retail and the clinical aspect of care. Sean Rai-Roche reports

What is the point of refurbishing your practice? Is there a need to change the design, layout and look of your store? Is this need essential for clinical care, or an aesthetic branding exercise performed by those who have the capital to do so?

There are a number of reasons why an opticians might want to undergo refurbishment says John Tomic, managing director of Sigma Design and Consultancy – a company specialising in practice shop fitting. For him, these include an outdated and tired look, nearby competition having a refurbishment, a new practice opening close by, and a change in public shopping habits.

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