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Show report: Vision Expo East

Frames Sunglasses
Vision Expo East was the perfect location to catch up the latest launches and innovation from American brands. Simon Jones reports

State Optical

Making its debut on home soil was State Optical, a luxury brand designed and manufactured in the US. A spin-off from long-time American supplier and distributor, Europa Eyewear, State Optical was created from a desire to have a brand that could inspire others to invest in American eyewear production – something that the brand’s marketing director Carolyn Zazra says has sadly become almost extinct.

A new manufacturing facility was built in Chicago and the company has grown from five to 45 employees since it was formed for a ‘soft launch’ in 2015.

The collection has been designed by optometrist and preeminent American eyewear designer, Blake Kuwahara, with fit and comfort at the top of design priorities.

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