Sometimes it takes a fresh set of eyes to bring a genuinely new product to market. Alpagota founder Gaetan Gaye says his watchmaking background gave him a view of the optical industry that was not tainted by experience, but there was awareness of some of its issues.
Waste from single-use lens wipes was a particular bugbear for Gaye, who was sure there was a better way. With the goal of creating the world’s best eyewear care brand, Gaye set about developing the highest quality lens cleaning sprays and cloths, with a completely new aesthetic for the optical sector. Let us not forget, the last innovation in this segment was to make a practice look like an 80s wine bar.
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