Silmo Preview: Return to Paris

Over September 20-23, some 900 exhibitors will travel to Paris for one of eyewear’s biggest selling events of the year. Trends are as diverse as ever, with 90s shapes still dominating mainstream media and celebrity. There is also a move towards more curious silhouettes, specialist craftmanship and nostalgia and these brands are at the top of their game. 

Movitra will present its 11 new models at Silmo, including its new Apex Titanium Collection, a new, cutting-edge collection, featuring products made exclusively in titanium. These are Italian performance frames, engineered for every day.

Movitra has a durable approach to design that has its own identity, speaking to classic tastes and modern times. Elegant solutions are implemented into its silhouettes, including a patented twisted bridge, and the Apex collection features a completely new and innovative product architecture offering an exceptionally comfortable fit and ultimate performance qualities. It is this clever engineering juxtaposed with the daily wearability, that fusion of art and technology that distinguishes the brand and makes Movitra stand out.