The prospect of harnessing the marketing power of a multinational has its attractions for the independent practitioner. Alex Thomas reports on the benefits of becoming a Kodak Lens Vision Centre
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Offering free re-branding, design for promotional campaigns, web listings and a free PR service, the Kodak Lens Vision Centre (KLVC) concept sounds too good to be true - especially when it is in return for a simple commitment from partner practices to buy 50 per cent of their lenses from Signet Armorlite (SA), contribute to advertising and not to promote any other lenses in store.
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