Some of the biggest and most extravagant stands at this year’s show were dedicated to sports eyewear. Exhibitors displayed extensive ranges of products designed to fulfil the needs of sporting customers, from skiing to mountain biking, surfing to track and field, with a number of exhibitors really standing out.
Rudy Project was one such exhibitor. At a packed stand delegates were shown the company’s latest product ranges. The German company used Opti Munich to launch Step – its new ophthalmic collection. Step is available in two shapes – Step-One and Step-Two – and is compatible with single vision and progressive lenses. Each model comes with three different nosepads to facilitate optimum fit for the wearer and soft polymer temple tips ensure a durable and comfortable product.
Its ImpactRX, says Rudy Project, is ‘the most advanced sports prescription lens program in the world’. Created individually using freeform technology, the lenses are tailored to the patient’s prescription, maximise field of vision and prevent distortion in wrap-around eyewear. Another appealing offering was its Direct Clips, which allow opticians to ‘easily refine the edges of corrective lenses in their own laboratories without the use of complex cutting machinery’.
A slightly more novel offering from Rudy Project was its Rydon Sport Readers (above), which are pre-assembled sunglasses conceived for those who need only slight corrections. The lens is integrated into the lower part of the RP Optics sun lens to assist reading from maps and screen-based devises.
Rudy Project Step-Two
Uvex was another company showcasing its new collection – the Uvex Sportstyle Rx range. This range comes in two options: a basic clip on option that fulfils the intended function of providing refractive correction to the wearer; and an insert option that attaches to the front of its new glasses, delivering a subtler, yet more effective, product.
Rudy Project – FlipUp
The clip-on option uses a magnetic point on the bridge to attach the corrective insert. This means it can easily be removed if the wearer wishes to use contact lenses but does increase the size of the overall frame. The second model of Sportstyle comes with an 8-base curve wrap-around that provides extended peripheral vision and protection from impact and draughts. Tinted lenses deliver increased contrast perception to the wearer and enhance visual experience in difficult weather conditions. The insert for this model is more inconspicuous and is easily removed and attached for maximum convenience.
One of the biggest and busiest stands at Opti Munich was Adidas. Delegates flocked to the exhibitor to check out the latest in customised sports eyewear. Adidas used the event to launch its SS19 products – strivr, exhale and xpulsor.
Adidas had a significant presence at Opti Munich
Inspired by urban architecture, the SS19 range is constructed using Adidas’ patented SPX frame material. The half rim design and LST lenses deliver an unobstructed view while enhancing contrasts and light fluctuations. Open temples and gripped insides deliver a bounce-free fit, with cut-out detailing providing added ventilation. All three unisex models weigh in at around 20g and the collection is available in six colourways.
‘Our product designers work closely with top athletes to develop our products,’ says Christian Jany, global PR manager at Adidas. ‘This achieves optimal results for Adidas Sport eyewear which combines next-generation technology and lens innovation to create a personalised fit with sports-targeted technology.
