Stand and deliver: Optical sector steps up to consumer demand

E-commerce giant Amazon’s increasing presence in the UK’s business and cultural life is forcing every customer-facing organisation to vastly improve its services.

In the optical sector the Amazon effect is perhaps being most strikingly seen in logistics – namely getting frames and contact lenses from suppliers to optician stores and customer homes as quickly and efficiently as possible.

According to Tim Ralph, managing director of logistics firm Adaro Direct, the independent optician sector is not responding to consumer demands as alertly as its online rivals.

He says 24.6% of UK contact lens ordering is now made online with the main drivers being service and convenience before price.