Styling for success

1 Colour is king

Try to move your client away from safe black, browns and tortoiseshells as this typically limits them to one pair which ‘goes with everything’. Understanding your client’s colouring by looking at their combination of hair, skin and eye colour, and finding out colours they wear and feel great in, is key to this! Opening up your client’s mind to colour is one of the biggest keys to multiple dispense sales.

2 Glasses are personal

Don’t inflict your personal tastes on your clients – find out who they are. Where they like to shop, the sort of car they drive, where they enjoy going on holiday. Observe their clothing; if they like tailoring, they are more likely to be drawn to eyewear, which is understated, elegant and high quality. If they are fashion forward don’t be afraid to show them your most extreme styles. Whoever they are, help them to look and feel the best version of themselves. Understanding the different style personalities and the corresponding eyewear is key to this.