After the opening day, it appeared that some of those doubts had been misplaced. Optician and indeed the majority of the exhibitors we talked to were astounded as to how busy the show had been on the Sunday. It looked like the show organisers had pulled off something of a masterstroke. Alex Kleinschmidt, head of marketing for German manufacturer ic! Berlin, was just one of many who reported high volumes of visitors on the opening Sunday. 'In terms of sales, the show was really good for us. On the Sunday, we sold more products than we did in the whole of the last Mido exhibition,' he said.
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