With the sun blazing down on showgoers at Optrafair this year no one would have been criticised for spending a little longer at the sunglass suppliers' stands than normal. Optician reports
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The show boasted something for everyone with fashion, kids and sports sunwear well represented.
One firm looking to broaden out its offering to younger wearers and the female market is Maui Jim. Martijn van Eerde, international marketing manager, says at the forefront of this push are its Maui Flex and single gradient lens products which have the attributes to widen the appeal of its sunglasses.
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