Supporting habits

Many practitioners will have experienced the frustration of seemingly making a breakthrough with a patient on contact lens wear and dispensing a trial supply of lenses only to have the patient lose interest sometime after they get home. This, as it turns out, is a common experience: ‘We know that there are many stages where contact lens wearers may give up or drop out of their trial phase,’ explains James Haden, UK sales director for Acuvue at Johnson & Johnson Vision Care, ‘and, in fact, only 35% of those that visit their eye care practitioner will go on to make a first purchase [of contact lenses].’