Research among 8,891 patients attending 69 independent optical practices also found that 61 per cent wanted more information about optical matters. In comparison only 16 per cent said they didn't, while 23 per cent were undecided. So a significant majority of patients would like more communication from their practitioner.
How can you talk more successfully to your existing and potential patients? How do you make sure they really understand why they should have regular eye examinations at your practice? And how do you reduce the risk that they might go elsewhere?
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