Technology in community practice - part 2

The ‘marketing mix’ revolves around developing a framework to cover all aspects of marketing a service or product. ‘Initially, there were four ‘P’s,’ Mark Holloway explained.

These were:

Three more were added to allow for a more service-orientated approach rather than one based purely on consumerism:

For Holloway, the keys to success with OCT integration lie with promotion, people and process. ‘Promotion, because people can’t want or need it if they don’t know about it. There is a balancing act here,’ he continued. ‘You need to be careful not to prey on people’s worries while ensuring they understand the health benefits of accurate assessment and monitoring.’