As high street shoppers start looking beyond price as their main consideration, Clare Rayner, author of The Retail Champion, has outlined ten steps optical practices can take to ensure success
As high street shoppers start looking beyond price as their main consideration, Clare Rayner, author of The Retail Champion, has outlined ten steps optical practices can take to ensure success. She was presenting last week at the launch of a campaign for Essilor’s Crizal UV lenses as the new sponsor of ITV Weather.
1. Goal and Mission
Personal goals and those of the business are often closely linked for practice owners, Rayner said, but need to established from the offset. She recommends drafting out a mission statement to define boundaries, both in terms of price and area.
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