The business of optics

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Many of us are very comfortable in our area of expertise, optometry and optics, but in running small businesses, we find ourselves less relaxed. The series of articles starting today aims to outline techniques and tools for planning and running an optical business. It will start with a situational analysis (where you are), and finish with a balanced scorecard (how to get where you would like to be), by route of elements which need to be considered to arrive at this destination. To make it more tangible, two practices have agreed to let us use their businesses to illustrate the theory - our thanks to them. They are sufficiently different to cover a range of everyday issues, and between them represent many practices in the UK. They will be disguised, to protect their confidentiality.