The design collective

‘People go into optometry or become a dispensing optician but who goes into the frame design business in the UK?’ asks Kerry Pullin, director of global product development at Specsavers.

As the man charged with building up and maintaining Specsavers’ frame portfolio, it is a topic close to his heart and one the multiple has decided to do something about. The route it took was to set up a student competition in which budding designers at colleges around the country were invited to put forward spectacle frame designs. The plan was that the winning designers would see their creations put into production and sold in the high street under the the Design Collective brand.