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Independent practitioners will notice a new approach from the UK wing of French lens manufacturer BBGR, which has a raft of new free-form progressive products along with a new marketing identity.
New to the market are four digitally surfaced progressives in Anateo, Evolis DS, StartUp and Singular DS, each with a different target audience and complementing the company's existing lenses. Explaining the mass launch and the new direction of the company is BBGR UK's marketing manager Sara Clowes, a trained chemist, who has worked in marketing for major pharmaceutical firms including Novartis.
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