The importance of being eco

It has been well established that consumers have been gravitating towards more sustainable and ethical choices for many years now, with formerly marginal ideas and practices moving into the mainstream.

However, the Covid-19 pandemic has arguably been the most sustained period of global social instability since the Second World War. Are consumers prepared to regress from sustainable choices and prioritise indiscriminate revenge consumption (buying products and services to treat themselves as recompense for the hardships of the pandemic and its lockdowns)? Or, having faced one crisis, are people hardened and ready to demand more than ever before from retailers and products to help alleviate environmental degradation and climate change?