The only way is ethics

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But, hey, it's just business, isn't it? Let the buyer beware. It's not so simple any more. Customers are aware of the wider issues of their purchasing. They want to know how many miles their food has travelled, whether child labour is involved in creating products and they don't want to buy something that has damaged the environment in its production.

This attitude is growing. Ethical investment - for people who put their money where their environmentally conscious mouth is - happens to be one of the biggest growth areas in the sector. People are also spending money on electric cars, ground-source heating, solar panels and a raft of other so-called virtuous products.