The weird and wonderful of Silmo

Opportunities for opticians to seek out the most interesting brands at trade shows are scarce. In many instances, desire to do so may not even be there. However, the leftfield side of the market is where the trends of tomorrow can be found – albeit slightly diffused for mainstream consumption.

Jason and Karen Kirk have never been ones to follow too many trends and the debut collection for their new Kirk & Kirk brand eschewed much of what was seen at the event this year. Since parting ways with Kirk Originals last year, the pair have spent time planning their return into brand ownership while offering design and marketing advice for other companies in the eyewear sector.