Three questions to define your business (and one to refine it)

If I asked you to describe your business to me in just 20 seconds, could you do it? Could you communicate why your superior product is perfect fit for my needs or would you um and ah and run out of steam?

If you have difficulty recognising your strengths and describing them to potential customers how are those customers ever going to know what you do, how you do it and why you are the practice they need?

Defining your business and being able to talk about it are essential skills in today’s market place. Fortunately there are three simple questions that will help you to do this.