Through the eyes of the consumer - NOP survey Pt 2

The first part of this series looked at factors that motivate consumers to visit an optical practice and showed that changes in eyesight are the key market driver for attendance for eye examination.

Research conducted by NOP on behalf of the College of Optometrists and optician also examined consumer attitudes to buying eyewear. A total of 921 face-to-face interviews were conducted with consumers aged 15+ years, at random locations around Britain. The sample was designed to be representative of all adults in Britain and weighted to bring it into line with national population profiles.

The results provide a profile of spectacle and contact lens wearers in the UK and their purchasing habits in relation to eyewear.