Time on your side

Social distancing and infection control measures implemented since the outbreak of the Covid-19 pandemic may seem punitive to bottom lines. However, going appointment-only and reducing patient numbers can allow forward-thinking dispensing opticians to take on a more consultative role in the eyewear purchasing process.

The one commodity that most practices have at the moment is time and, with fewer patients coming through the doors, that time can be used by staff to give patients new levels of attention and service.

At Seen Opticians in Manchester’s St Ann’s Arcade, service and experience has always been the top priority, but owner and optometrist Tareq Moustafa says challenges posed by the ‘new abnormal’ has allowed the team to ‘up their game’ even more.